Our UX research consultants develop a granular understanding of your target audience’s motivation, needs, and challenges with contextual user interviews and surveys. We categorize diverse user preferences into precise user personas and tabulate empathy maps essential for intuitive designs. We rejuvenate the Information Architecture of your web interface with our UX Research services to match dynamic user preferences. Our UX experts define your digital requirements by outlining the content, visuals, and user tasks that channelize the customers toward action.
We are a unit of designers, architects with a wide range of experience and expertise. As researchers we've come to learn that the true beauty of a product lies in its usability. We explore both the current state of your product and future business opportunities.
A structured research methodology to obtain qualitative information from users. Users are asked questions to gather information about their behaviors, needs, preferences, motivations, and frustrations.
A testing method used to evaluate a product or service by testing it with representative users. It helps to measure and gain insights regarding the performance of the current app in accomplishing critical tasks.
A method used in early stages of develpment for a new product or feature set. It helps the business understand how users feel about ideas or concepts before investing resources to build a potentially unsuccessful idea.
It is important to select the most suitable research method or a combination of research methods from the onset to maximize the research outcome. We provide an end-to-end service from designing the UX research and methodology, recruiting participants, moderating and executing the research sessions, to reporting. You need UX research when you have one of the below questions and your usual answers are not cutting it:
Why is my conversion rates lower than I expected?
How can we attract and keep more of my core audiences?
We have an idea or an MVP; how do we make sure it’s what users want?
Organizations conduct user research proactively and reap great rewards. If you are responsible for your organisation’s revenue or customer success, user research based UX improvements is a no-brainer step to take.
